Grain Fed Consistency

When you demand beef that consistently excels in tenderness, flavour, and juiciness, the Beef City Platinum program delivers. Proudly produced by JBS Australia at its Beef City facility, this premium grain-fed beef range is crafted to meet the highest standards of quality and eating performance.

  • MSA Graded
  • MB 1+
  • 100% Australian Beef
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Why Choose Beef City?


 

  • Guaranteed eating quality – Each animal in the program meets rigorous standards under Meat Standards Australia (MSA).

  • Minimum marbling requirements – Beef City Platinum delivers a minimum marble score of 1+, providing a succulent, flavour-rich eating experience.

  • Grain-fed for consistent flavour – Cattle are grain-fed to enhance taste and ensure each cut achieves consistent quality and specification.

  • Flexible breed sourcing – Any breed can qualify as long as it meets the defined grading and quality criteria, making the range inclusive yet premium.

  • Strict grading and specification – Key metrics such as AusMeat cipher (Prime), meat colour (1B–3), fat colour (0–3), and MSA grading are all tightly controlled.

 

Queensland Quality

With over 40 years of expertise in Australian beef production, Beef City Platinum delivers unmatched quality and peace of mind. As one of only two fully integrated feedlot and processing facilities in Australia, Beef City is ideally located in the heart of the Darling Downs, Queensland’s premier grain and cattle region.

Cattle are carefully managed and walked directly from the feedlot to the processing plant, reducing stress and ensuring exceptional eating quality — renowned for its tenderness, juiciness, and rich flavour.

Backed by JBS Australia, the entire grain-fed process is controlled from start to finish — including cattle selection, transport, feedlotting, and production. This end-to-end oversight guarantees superior animal welfare, product consistency, traceability, and premium beef quality that customers can trust.