Premium Grass Fed beef

Discover the distinctive excellence of Southern Ranges SR+ — a premium, 100 % grass‐fed beef brand carefully developed by Australian Meat Group (AMG). Sourced from genetically superior British breed cattle grazing the lush pastures of Victoria and southern New South Wales, SR+ delivers full flavour, superior tenderness and complete transparency from farm to plate.

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Why Choose Southern Ranges?

True Grass‐Fed / Finished: SR+ cattle are raised only on pasture, without grain finishing, delivering a clean, natural beef flavour that reflects Australia’s fertile grazing landscapes.

No Added Hormones, No Added Antibiotics: Each animal is assured free of added growth hormones and antibiotics — a commitment to animal care, consumer confidence and product integrity.

Complete Traceability: From paddock to processing, every animal is 100 % traceable and farm‐assured, ensuring consistent quality and full transparency.

Prime Breeding & Region: Selected from British breeds known for meat quality; raised in the ideal climate of the southern Australian pastures that consistently produce top‐tier cattle.

Taste Profile & Culinary Appeal

Southern Ranges SR+ delivers beef with noticeably richer flavour, refined texture and superior eating qualities. The grass‑fed finish gives an authentic, robust beef taste while the genetic quality and careful handling ensure tenderness and consistency — ideal for chefs, premium butchers and discerning consumers alike.

Quality Standards & Specifications


The SR+ range is defined by stringent quality criteria to guarantee exceptional eating quality:

  • Aged between 18‑36 months for optimal maturity.

  • Meat colour grading 1B to 3, fat colour 0 to 3 (AUS‑MEAT standard)

  • Fully grass‑fed/finished

  • No added hormones, no added antibiotics

  • 100 % traceability and farm assurance